2XRX, Doubling the Opportunity

By Jonathan Smith

Release Date: March 31, 2020

Expiration Date: March 31, 2021


Optical has problems positioning the need for more than one pair of frame for most of the general public. This course provides the optician the opportunity to

  1. Understand how each person, in an optical practice, should define themselves to double the opportunity for eyeglasses. Discover the best way to get you and your staff comfortable with doubling the optical opportunity in your practice.
  2. Learn an easy 4 steps that can make a difference in every office, change patients to customers and increase practice revenue; sell more than one pair to each patient.
  3. Use proven retail techniques that help sales. Understand the 3P Technique that defines the Presentation, Performance and Product

Faculty/Editorial Board:

Jonathan SmithJonathan Smith,is an MBA graduate who began his career at Luxottica in brand management overseeing the marketing strategy for all premium fashion eyewear brands. With over 12 years of experience in branding and marketing in the luxury, fashion, and beauty industries, Jonathan brings a wealth of business and product knowledge and is known for dynamic and compelling presentations. Jonathan is an ABO and COPE certified speaker who has created and presented to optical groups across the US and Canada and leads the North American training department at Luxottica in building a strong education vision and strategy for the company.

Credit Statement:

This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course SWJHI421.

This course has multiple parts.

Please download and read the narrative, then watch and listen to the presentation. Download and review any of the resources that are part of the resources tab. Then, based on what you've read, saw as part of the slide deck and heard, view the questions for the exam. When ready, take the exam.

Click here for the PDF.

Click here for Video.

Video PRESENTATION (video)