Eye Witness Account
Should we do a shoot with both Rx frames and sunglasses? Nah. Let’s do TWO photo shoots! It’s a big issue. It’s a show issue! Let’s do the sunwear up like it was a red carpet event with paparazzi flash white-lighting everywhere. And then the next day we can rent some amazing apartment with daylight streaming in from countless windows and game-changing eyewear on every bright, young model face. And let’s record both of these features using just our iPhones and Instagram. Next Question: When do you think we should actually shoot the whole feature with Instagram for print presentation? Soon. Very Soon.
—James J. Spina