Behind the Seens


June 2011 Photoshoot

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What in the world is...genEYE?

I wish I knew. Oh. Wait a sec...I named it that after years of calling it...iWear. Ok. What’s iWear? It’ having to do with fresh faces, contemporary attitudes, feasting on the latest trends and the bestest fun-fest photo shoot 20/20 does all year. It’s about great eyewear, lighthearted art direction by Iris Johnson, models with strikingly strong personalities, a photographer (Mark Babushkin) skilled in delivering visual portraits that set the SEEN and in this particular case an editor (Patrisha Zabrycki) determined to orchestrate a feature story as lively and fetching as her 2020mag statements on face book and twitter.
—James J. Spina