PHILOSOPHY: “Following the remarkable success of the core Randy Jackson Eyewear collections, Zyloware heard loud and clear a call for younger styling
with more edge for urban-styled guys,” says Christopher Shyer, Zyloware president. “Randy Jackson presents his newest concept of RJ Dawgs, an eyewear collection with a young feel and fit that will appeal to more of his American Idol fan base.”
MARKETING: A signature plaque made of 100 percent recycled plastic is available. Frames come with a recycled plastic case and a soft pouch/cleaning cloth. For a limited time, an RJ Dawgs dog tag is offered to consumers as a gift with purchase.
PRICE POINT: $$. For additional information, contact Zyloware, (800) 765-3700; web site: www.zyloware.com
TIP: The RJ Dawgs consumer is tech savvy and rules the social media outlets via MySpace, Facebook, Twitter, You Tube, etc. He embraces urban-styled men’s fashion and rocks it where budgets allow.