PHILOSOPHY: “Acknowledging and addressing a market need has been one of Zyloware’s greatest successes,” says Zyloware president Christopher Shyer. “Watching demographic trends and listening to retail requests from ophthalmologists, optometrists, opticians and the voice of consumers for eyewear that is both fashionable and designed to fit has in fact been one of the secrets to Zyloware’s successful 90 years serving the vision care industry.”
MARKETING: Merchandising materials include a six-place acrylic display, easel with imagery depicting features and benefits, and a signature plaque. Frames come with a hard case.
PRICE POINT: $$
CONTACT: For additional information, contact Zyloware, (800) 765-3700;
The lotus flower has a deep symbolic tie for Asia, India and Egyptian cultures. The flower starts off as a tiny blossom at the very bottom of a pond and slowly makes its way upward toward the light. The constant struggle of the flower and its eagerness to move toward the source of light is taken as a reflection of the meaning of rebirth and beauty.