Zyloware adds the MX Collection to its Zyloware house brand offerings. Targeted to active women, the line features a semi-rimless metal, zyl and metal/zyl combination. Two styles are equipped with spring hinges and soft, snap-in nosepads. Shapes are variations on rectangles with distinctive angles and chunky endpiece or bowed temples. Colors range from bronze and gunmetal to brown, black, tan, claret and plum.
PHILOSOPHY: “With its modern shapes, colors and
details, the MX Collection meets the needs of active
women,” says Christopher Shyer, Zyloware president.
“It has street flair without compromising comfort
and functionality, and appeals to smart shoppers
by offering strong style and quality at an attractive
MARKETING: An MX Collection messenger bag
is offered as a gift-with-purchase of any six MX
frames. The bag is made of a sporty, translucent
silver nylon and has an adjustable, cushioned
shoulder strap with a cell phone holder.
PRICE POINT: $$. For additional information,
contact Zyloware at (800) 765-3700; web
A curvy, rectangle shape
creates a feminine profile,
while a more angular
design provides a