Photographed by Black Box Studios
PHILOSOPHY: “Working with Leon Max to create an optical collection has been eye-opening. The brand is uniquely positioned to offer a minimalist point-of-view and richness usually seen in higher-priced designer goods. These attributes, which appeal to the devoted MaxStudio.com consumer, have been translated into a beautiful collection by Zyloware,” says Zyloware president Chris Shyer.
MARKETING: MaxStudio.com Eyewear is timed to launch on Zyloware’s 90th anniversary. Merchandising materials for the new collection include an easel-backed countercard, poster and logo plaque. Frames come with a hard case.
PRICE POINT: $$
CONTACT: For additional information, contact Zyloware, (800) 765-3700; website: zyloware.com
Founded in 1979 by Leon Max, MaxStudio.com is a global corporation producing refined, stylish fashions with clean lines and classic silhouettes for modern women. The brand, which includes sportswear, knitwear, outerwear, accessories and shoes, is sold in Max Studio stores, boutiques, major department stores and online.