Zyloware launches Leon Max Eyewear, a cutting-edge, trendy brand created by Leon Max, the designer of MaxStudio.com (MaxStudio.com Eyewear was introduced by Zyloware early last year). Included in the new collection are eight styles in 26 SKUs, featuring impressive metals and rich zyls in dramatic colors and bold, edgy shapes. The signature globe treatment is displayed on each style. Several frames are equipped with spring hinges and snap-in nosepads and accommodate progressive lenses. Colorations range from fades, marbleized and tortoise treatments to shades of peacock, raspberry and sapphire.
PHILOSOPHY: “Zyloware has benefited from the incredibly creative designer, Leon Max, collaborating and working closely with our product development team to produce one of the most unique, beautiful and colorful new collections to be produced by Zyloware,” says Christopher Shyer, Zyloware president.
MARKETING: An easel-backed countercard and logo plaque are available to support the Leon Max Collection.
PRICE POINT: $$$
CONTACT: For additional information, contact Zyloware, (800) 765-3700;
Founded in 1979 by designer Leon Max, MaxStudio.com and Leon Max reflect the fashion standards of today’s women. More than 200 locations worldwide and over 5,000 points of sale, an international network of stores trading under the Leon Max and MaxStudio.com labels, an e-commerce website and major department stores offer a multi-tiered designer line at a variety of price points. The Leon Max Special Edition Collection is dedicated to keeping the offerings unique and exclusive by limiting the quantity of each design.