PHILOSOPHY: “After exploring the market of upper-end product, we realized there was a demand for more couture eyewear, and we wanted to put an English Laundry spin on it,” says Zimco president Mitch Zimberg. “The English Laundry Black Label collection makes a cutting-edge fashion statement that our current customers expect from the brand, but takes it to the next level of luxury with these exotic and beautiful materials. In essence, the collection is wearable art.”
MARKETING:Each frame is individually hand-numbered and comes with a 12-inch by 12-inch, six-pound mahogany jewelry box for storage.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Zimco Optics, (800) 221-0886;
Future collections will expand to feature a variety of fine materials such as horn and sterling silver.