Zimco launches its English Laundry Black Label couture eyewear line. The initial collection consists of men’s, women’s and unisex designs, handmade from 10 exotic woods. Some models are crafted from two distinct woods. Each frame will be offered with full wood fronts and temples or with rich acetate temple tips for added adjustability and comfort. All styles feature English Laundry’s signature cast-iron Union Jack temple tips. Using materials sourced from the best wood available throughout the world and echoing the pristine national parks scattered across the United States, the English Laundry Wood Collection is a true must-have global experience.
PHILOSOPHY: “After exploring the market
of upper-end product, we realized there was
a demand for more couture eyewear, and we wanted to put an English Laundry spin on it,” says Zimco president Mitch Zimberg. “The
English Laundry Black Label collection makes a cutting-edge fashion statement that our current customers expect from the brand, but takes it
to the next level of luxury with these exotic and beautiful materials. In essence, the collection is wearable art.”
MARKETING:Each frame is individually hand-numbered and comes with a 12-inch by 12-inch, six-pound mahogany jewelry box for storage.
PRICE POINT: $$$$$
CONTACT: For additional information,
contact Zimco Optics, (800) 221-0886;
Future collections will expand to feature a
variety of fine materials such as horn and