Zimco Optics relaunches its Kidco Collection, offering a fun, whimsical, fresh take on kids’ eyewear. Made of TR90 and offered in colorways featuring the popular colorblocking trend, these styles give kids comfortable, flexible, durable material paired with cool colors. The new Kidco 100 Series consists of six unisex styles in sizes that will fit tots to tweens. Colors include mixes of pink, blue, green, red, black and white. Some styles feature open temple tips so a retainer can be attached.

Photographed by The Studio at Jobson

PHILOSOPHY: "Even the littlest customers deserve the best. That’s why Zimco has relaunched Kidco. These fashion-forward styles offered in vibrant colors with a great fit are sure to please Mom and Dad while making the kids very happy,” says Zimco president Mitch Zimberg.


CONTACT: For additional information, contact Zimco Optics, (800) 221-0886;
website: zimcooptics.com

For the past 30 years, Zimco Optics has prided itself on maintaining customer service as well as keeping its fingers on the pulse of the latest fashion trends, drawing inspiration from both everyday life and the runways. Each collection is designed to keep customers fashion-forward at the best possible prices.