Photographed by Black Box Studios
PHILOSOPHY: “Just as the ophthalmic collection does, our new English Laundry sun line closely follows the philosophy of English Laundry’s founder Christopher Wicks—marrying the music and fashion scene of Wicks’ native Manchester, England with the frame designs,” says Zimco president Mitch Zimberg. “Inspired by Britain’s gray skies, rich history, local pubs, industrial landscapes and underground music scene, Zimco has instilled each style with the spirit of Manchester.”
MARKETING: Merchandising materials include a poster, countercards and logo block. Each style comes with a case and cleaning cloths silk-screened with the classic English Laundry logo, vintage graphics or verbiage synonymous with the brand, such as “Welcome to Manchester” or “No one can take us.”
PRICE POINT: $$$$
CONTACT: For additional information, contact Zimco Optics, (800) 221-0886;
Christopher Wicks, founder and designer of English Laundry, was born a child of the ’60s. His childhood pastime of sketching shirts, shoes and guitars became a life-long career in designing men’s and women’s apparel, accessories, fragrance and now eyewear and sunwear.