Photographed by Black Box Studios
“My goal with Cody Air is to create a bridge collection for Zero G that complements the original collection, but has a different look, material and price point,” says Tom Cody, designer and founder of Zero G Eyewear. “Targeted to the hipster, who has quiet confidence, Cody Air will take off where Zero G leaves off with an edgier, more colorful and slightly more European approach.”
The Cody Air advertising campaign will be centered around an aviation theme. A Cody Air lookbook and logo plaque are available. Accounts are provided with a plastic, wedge-style tool for working with the hinges. Each frame comes with a case and cleaning cloth.
$$$$$. For additional information, contact Cody Air, (805) 375-3295; website: codyair.com
With Cody Air, Tom Cody employed a “less is more” approach by taking direction from the minimal designs found in such products as iPhones and iPads. “Fewer buttons, but still user-friendly,” Cody says.