Photographed by Black Box Studios
PHILOSOPHY: “Zeal has created a lens that we believe will become the new industry benchmark for optical clarity with an environmental purpose,” says John Sanchez, Zeal president. “Castor represents a renewable resource,” adds Dick Auld, expert in plant and soil science from Texas Tech University. “We commend Zeal for taking the initiative to use a product that not only increases sustainability, but also maintains the high quality of its product.”
MARKETING: Merchandising materials can be customized for individual locations and include 24-, 36-, 54- and 60-place displays, and a 24-place spinner. Countercards and mirrors are also available. Sunglasses come with a zippered case with a belt clip and pouch/cleaning cloth.
PRICE POINT: $$$ to $$$$$
CONTACT: For additional information, contact Zeal Optics, (888) 454-9325; website: zealoptics.com
Based in Boulder, Colo., Zeal Optics is known for precision-crafted eyewear that pushes the boundaries of outdoor and indoor optical experiences, and has defined itself in the eyewear industry through innovations in sunglasses and goggles.