By Jillian Urcelay

MARCHON EYEWEAR and Karl Lagerfeld have announced the global launch of the “KARL LAGERFELD X KAIA” collection, created with international model Kaia Gerber. This is her first design collaboration, which includes ready-to-wear, accessories, footwear, sunglasses and jewelry.

2  HILCO VISION and Croakies have expanded their relationship with all-pro football tight end and outdoorsman Tyler Eifert, making him an official brand partner and allowing him to endorse the Croakies brand throughout his professional and everyday life.

3  ANDY WOLF EYEWEAR has named Stefano Barizza as its new head of design, and CEO and former head of design Katharina Schlager will continue to lead the company as creative director in the future.

4  L’UNIQUE OPTIQUE has signed an exclusive distribution agreement for the U.S. and Canada with XIT Eyewear of Marseille, France.

5  MARCHON EYEWEAR has unveiled Dragon Alliance’s revamped brand identity and image campaign with a new logo and website, which build upon the brand’s storied history in preparation for a new era of growth.

6 The KIRK AND KIRK family celebrates 100 years in optics through its new Centena collection, which includes 10 shapes and 10 vibrant colors, and is made in France from start to finish.

7 A&A OPTICAL has announced an exclusive licensing agreement for the design, development and distribution of RACHEL Rachel Roy (RRR) eyewear. This agreement includes worldwide distribution of women’s ophthalmic eyewear and sunglasses.

Marchon/Dragon Alliance photo © Corey Wilson