By Jillian Urcelay
1 SAFILO GROUP has relocated its North American headquarters from Parsippany, N.J., to a 55,000- square-foot location in Secaucus, N.J., which houses a fully stocked customer showroom, call center, product workrooms and conference rooms.
2 OAKLEY has partnered with VSCO, an art and
technology company, and together they have launched Oakley Presets on the VSCO platform, which replicate Oakley’s Prizm lens technology.
3 EYEBOBS has debuted a new website, eyebobs.com, which is cleaner, brighter and offers new features including 360-degree views, customer reviews, wish lists and additional frame style information.
4 CROAKIES has signed on as an associate sponsor and the exclusive eyewear retainer of the 2017 Pacific Paddle Games.
5 RUDY PROJECT NORTH AMERICA has partnered with Trek Bicycle to make Rudy Project’s eyewear available for sale in Trek-owned stores and retailers, and it has been commemorated with a limited edition sunglass—the Trek-Segafredo Tralyx.
6 SAFILO GROUP and JCPenney have renewed a
five-year licensing agreement for the design, manufacturing and distribution of optical frames and sunglasses for the Liz Claiborne for women and Claiborne for men brands in the U.S. and Canada.
September 2017
Upfront