By Jillian Urcelay
1 has relocated its North American headquarters from Parsippany, N.J., to a 55,000- square-foot location in Secaucus, N.J., which houses a fully stocked customer showroom, call center, product workrooms and conference rooms.
2 has partnered with VSCO, an art and
technology company, and together they have launched Oakley Presets on the VSCO platform, which replicate Oakley’s Prizm lens technology.
3 has debuted a new website, eyebobs.com, which is cleaner, brighter and offers new features including 360-degree views, customer reviews, wish lists and additional frame style information.
4 has signed on as an associate sponsor and the exclusive eyewear retainer of the 2017 Pacific Paddle Games.
5 has partnered with Trek Bicycle to make Rudy Project’s eyewear available for sale in Trek-owned stores and retailers, and it has been commemorated with a limited edition sunglass—the Trek-Segafredo Tralyx.
6 and JCPenney have renewed a
five-year licensing agreement for the design, manufacturing and distribution of optical frames and sunglasses for the Liz Claiborne for women and Claiborne for men brands in the U.S. and Canada.