“FYSH UK is for people who live, love and lounge in a big way. Fun and funky styling, creative textures and penetrating colors give the eyewear its ultra-hip essence,” says Michael Suliteanu, WestGroupe vice president. “FYSH UK is about the freedom to choose a style that is an extension and reflection of who you are—your many styles and moods, the many facets of your personality.”
A wide range of support materials has been developed. Included are a logo plaque, display mats, direct-mail brochures, countercards, triangles in two sizes, fabric banner and pre-planned quarterly promotions. Each frame comes with a case.
$$$$. For additional information, contact Wescan Optical, (800) 361-6220;
web site: www.wescan.ca
To augment brand recognition, FYSH is currently launching a dynamic e-marketing program at www.fyshuk.com. The interactive campaign will fish for new faces and involve viewers through judging, opportunities and contests. An Ambassador Network will reach out to bloggers and sites such as Facebook and MySpace.