Photographed by Matt Lambros/Black Box Studio
Merchandising materials include a four-place frame display, two countercards (sun and ophthalmic), logo plaque and window decal with the message “Callaway Prescription Fitting.” Each sunglass comes in a box with a hard case and pouch. Ophthalmic frames come with a hard case.
“We are extremely excited to enter the market with such a prestigious brand,” says Marty Bassett, Walman president and CEO. “The Callaway brand will be a cornerstone collection, allowing us to expand our premium branded frame offerings. The combination of our proven success in digital freeform lens processing and the cutting-edge NEOX Transitions SOLFX technology provides us with an outstanding product for the active outdoor consumer segment.”
$$ (ophthalmics); $$$ (plano sunwear). For additional information, contact Walman Optical, (800) 873-9256; ImageWear, (800) 414-7656; or Soderberg, (866) 566-0387.
Since its founding in 1982 by Ely Callaway, Jr., Callaway Golf has focused on innovative technology and design throughout its product range, which includes golf clubs, golf balls, apparel, footwear, timepieces and accessories.