Photographed by Ken Lee/Black Box Studios
“We are proud to provide the ‘New America’ consumer with an expansive group of sunglass styles that are both trend-driven, yet classic and vintage-inspired,” says Liz Tontodonati, Viva’s general manager for William Rast Eyewear. “There’s a buzz and excitement about the William Rast Eyewear collection launch because it perfectly coincides with the most recent nomination of William Rast as Brand of the Year by the American Apparel & Footwear Association.”
An array of merchandising materials are available, including a 40-place floor stand, eight- to 16-place rotating display, eight-place tray, one-place logo block, mirror and countercards.
$$ to $$$. For additional information, contact Viva International Group, (800) 345-VIVA; website: www.vivagroup.com
Conceptualized and founded by business partners Justin Timberlake and Trace Ayala in 2005, the Los Angeles-based William Rast, the “New America” denim culture brand, is operated through subsidiaries of People’s Liberation, Inc. The brand designs, markets and sells men’s and women’s premium contemporary apparel, including premium denim, leather goods, knits, wovens and outerwear in William Rast retail stores and better department stores and boutiques throughout the world.