Photographed by Matt Lambros/Black Box Studios
“We are very proud of this new partnership with William Rast. As an iconic brand that represents the ‘New America,’ the collection responds to what the consumer is looking for in eyewear today,” says Frank Rescigna, president of Viva. “With such an incredible creative force behind the brand, the possibilities are endless. Combined with a strong sense of style and fashion, a complete design story is portrayed in the eyewear and throughout the full William Rast lifestyle brand.”
Merchandising materials include a 40-place floor stand, eight to 16-place rotating display, eight-place tray, one-place logo block, countercards and mirror.
$$$. For additional information, contact Viva International Group, (800) 345-VIVA; website: www.vivagroup.com
Los Angeles-based William Rast, the “New America” denim culture brand, was conceptualized and founded by business partners Justin Timberlake and Trace Ayala in 2005 and is operated through subsidiaries of People’s Liberation, Inc. The brand designs, markets and sells men’s and women’s premium contemporary apparel, including premium denim, leather goods, knits, wovens and outerwear.