Viva debuts a collection featuring Twist Temple Technology. The initial launch includes four styles from the Candie’s line and four styles from Rampage with temple designs ranging from snake and leopard prints to rich, solid colors and brushstroke patterns. This innovative technology uses a hidden spring stop mechanism to change the look of the acetate temple’s design with one twist.
PHILOSOPHY: “We’re very excited about adding Twist Temple Technology to Candie’s and Rampage Eyewear in an array of vibrant and unique colorations,” says Jon Martinez, Viva public relations/advertising manager. “This patented technology allows the consumer to get two looks from one frame with just a simple twist of the temple. It’s such a functional, yet fashionable way to transform the look of eyewear in an instant—perfect self-expression for the wearer.”
MARKETING: A countercard featuring the new technology supports the launch.
PRICE POINT: $$
CONTACT: For additional information, contact Viva, (800) 345-VIVA;
With the twist of a temple, a playful polka-dot pattern turns into a raised quilted pattern in solid shades of purple, pink and brown, or striated marble colorations quickly change to solid hues of black, brown or burgundy.