Photographed by Matt Lambros/Black Box Studio
"In the last few years, we broadened the reach and offerings of our brand with accessories and apparel. By adding the eyewear collection, which is on target with our styling, Skechers will meet the needs of our consumers from head-to-toe," says Michael Greenberg, president of Skechers. Roxanne Galari, Viva general manager of brands, adds: "Viva is proud to be the first to introduce Skechers Eyewear to the marketplace. To reinforce the brand’s DNA, we've instilled the unique design concepts of its footwear into each facet of the eyewear collection."
Window and multiple-display pieces, countercards and logo plaques are available.
$$ to $$$$ (ophthalmics); $ (sun). For additional information, contact Viva, (800) 345-VIVA; web site: www.vivagroup.com
Founded in Manhattan Beach, Calif. in 1992, Skechers USA designs, develops and markets a diverse range of quality- driven, fashionable footwear for men, women and children at affordable prices and has evolved into a lifestyle brand with a range of offerings including backpacks, children’s apparel, socks and watches.