Photographed by Annie Gallagher/Black Box Studio
“We are very excited about the launch of the Rampage collection and its addition to Viva’s portfolio of brands,” says Roxanne Galari, Viva director of brands. “The detailing and styling of the eyewear captures the true essence of the brand. Each color, material and design element reflects the playful and fashionable look of the Rampage woman.”
Merchandising materials include three- and 12-place displays, merchandising kits and logo plaques. Each frame comes with a black and gold quilted hard case.
$$. For additional information, contact Viva, (800) 345-8482; web site: www.vivagroup.com
Established in 1982, the Rampage Clothing Company is a highly recognizable, in-demand brand in the young contemporary/junior market. Now owned by Iconix Brand Group, the clothing and accessories line produces trendy apparel at affordable prices. Starting in Spring 2009 Rampage ads will feature model Gisele Bundchen as the new face of the brand. Viva has also recently renewed a three-year license for the production and distribution of Bongo Eyewear and Candie’s Eyewear, both part of Iconix’s