Photographed by Annie Gallagher/Black Box Studio
“We are excited to partner with Viva on the expansion of Guess by Marciano into optical,” says Paul Marciano, vice-chairman and CEO of Guess, Inc. “Guess by Marciano is on the edge of the fashion forefront and we are pleased to offer an eyewear collection that speaks to our customers’ sophisticated and fashion-forward sense of style.” Frank Rescigna, Viva president, adds: “We are proud to broaden our partnership with the addition of Guess by Marciano. Paul Marciano has been brilliant in understanding and predicting what his customers desire. Guess by Marciano is no exception. The exclusive designs are infused with the Guess by Marciano brand DNA.”
Merchandising materials include a 12-place display, highlighter tray, double-sided image and logo banners, countercards in two sizes and logo plaque.
$$$ to $$$$. For additional information, contact Viva, (800) 345-VIVA; web site: www.vivagroup.com
Guess by Marciano, the first brand extension from Guess, has boutiques in North America and international metropolitan centers around the globe. The collection is also available in select flagship Guess stores, specialty shops and online at www.GUESSbyMarciano.com.