PHILOSOPHY: “TuraFlexies was created for kids with strong personalities,” says Oliver Henning, Tura brand manager. “We know kids want to look just as cool in glasses as their moms and dads so we have adapted adult shapes and design trends to our kids’ collection. Of course, because we have not forgotten that kids are a bit rougher with their glasses than their parents, all styles feature memory metal bridges and either memory metal or spring-hinge temples.”
MARKETING: Each pair of glasses comes with a zippered, semi-rigid, fabric case with a detachable hook for backpacks.
PRICE POINT: $$. For additional information, contact Tura, (800) 345-8872; web site: www.tura.com
In designing TuraFlexies, Tura used a palette that avoids flashy colors. “Glasses need to complement sportswear and other apparel and kids need to feel comfortable wearing their glasses all day long in any occasion and with various clothing. TuraFlexies are ideal for a kid’s entire (and active) day—from classroom to playground to soccer field,” Tura notes.