Carrying on its long-standing history as a fashion innovator in eyewear, Tura presents its men’s collection, which caters to the sophisticated male seeking interesting designs combined with technical innovations. Consisting of 26 styles, the new men’s line further positions Tura as high-fashion eyewear with a heritage of innovation, American design sensibility and finely handcrafted details.


PHILOSOPHY: “The Tura Men’s Collection uses interesting materials and features such as TR-90, rubber-coated acetate and dimensional, flexible temples to make the frames comfortable and masculine for the man who appreciates quality, style and technical innovations,” says Jennifer Coppell, Tura vice president of brand management.

MARKETING: Visuals have been translated across all mediums with a heavy concentration on point-of-purchase and in-store display opportunities. Pieces are produced from rich, high-quality materials, reinforcing the high-fashion, quality and details for which the Tura brand is known.


CONTACT: For additional information, contact Tura, (800) 242-8872;

Tura’s 2014 marketing campaign emphasizes the company’s legacy as a fashion leader with the following tagline: “Beauty is in the details. Design is in the details. Style is in the details. Drama is in the details.”