PHILOSOPHY: The Legends Collection reminds our customers of Tura’s fashion eyewear heritage, and it further reinforces our position as a leader in the category,” says Jennifer Coppell, vice president of brand management. “While the frames are vintage-inspired, each one is updated to suit the lifestyle of today’s Tura woman.”
MARKETING: Merchandising materials capture Tura’s desire to create contemporary legends from the company’s archives by showcasing vintage frames as inspiration for the new designs. The Legends Collection catalogue revisits all of the inspirational vintage pieces and highlights the new designs under a Hollywood theme of jeweled details, red carpet wow, star-studded glam, crystalized CatEye drama, iconic colorblocking and cinematic sunwear. A bifold countercard leveraging the inspirational pieces used to design the contemporary collection is also available.
PRICE POINT: $$$ to $$$$$
CONTACT: For additional information, contact Tura, (800) 242-8872;
Tura was founded in 1938 and helped revolutionize the frame market in the 1940s by repositioning eyewear as a fashion accessory, as well as a medical device.