CFDA designer CHRISTIAN SIRIANO is partnering with Transitions Optical as the ambassador for its new brand campaign, “Light Under Control.” The partnership comes as the brand aims to modernize itself, focusing more on style and fashion, and addressing consumers’ desires to personalize their eyewear. Announced earlier this year, Light Under Control was launched to attract new, young single-vision wearers to the photochromic lens category by showcasing the relevant benefits of Transitions lenses in today’s fast-paced world.
“The bold new look we’ve established through our Light Under Control campaign is perfectly complemented by our partnership with Christian Siriano,” says Patience Cook, director, North America marketing, Transitions Optical. “As a fashion designer, Siriano is known for his show-stopping designs that not only allow people to feel stylish, but also help them feel comfortable wearing them. The Transitions brand benefits echo Siriano’s desires, making him the ideal spokesperson as we reposition our products.”
To make the brand more relatable to style-savvy consumers, Siriano will challenge people to use Transitions lenses to style their everyday eyewear in a manner that reflects their personal look. With a collection of colorful smart lenses that automatically adapt in the sun, Transitions lenses offer one more customizable accessory for consumers looking to flaunt their personal flair.
The Transitions Signature lenses are available in four new style colors and new Transitions XTRActive style mirrors in six colors.
To follow Siriano’s journey as brand ambassador, visit transitions.com/style or follow Transitions Optical social channels for more information.