From digital banners to social media ads, the Transitions Digital Tool Kit has easy-to-use marketing assets focused on the benefits of Transitions lenses for kids, style-conscious patients and more.

Consumers are online now more than ever, and the tool kit makes it easy for eyecare practices to harness the marketing power and brand recognition of Transitions lenses. The tool kit contains a variety of useful assets that will help you market your practice online. Facebook and Instagram social media posts, digital ad and banners are built so practices can easily add their own branding.

The tool kit also includes resources to help when recommending Transitions lenses, including dispensing tips to overcome common misperceptions, a style guide, FAQs and scripts for how to recommend Transitions lenses to all types of patients from practical, health conscious patients to style-savvy patients that love to stand out.

Transitions has also introduced a new immersive virtual program for kids. This simple, smart program can be used to upgrade any waiting room experience, no matter where patients wait. Kids and parents will be able to engage with Transitions lenses before their appointment through the new online tool with educational, entertaining and engaging resources for children. This new experience will help spark conversations about Transitions lenses for kids during their appointment. Components of the Virtual Kids

Program include:

  • Transitions Lens Education: Educates families on how Transitions Signature GEN 8 lenses keep up with kids everywhere they go.
  • Virtual Try On: A contactless and cutting-edge virtual try on that features trending kids frames and seven stylish Transitions lens colors.
  • Games: Cool online optical illusion games and eye trivia helps entertain kids while they wait.

The Kids Virtual Program is available at for consumers. In-store POS and education for eyecare professionals is available on and includes a QR code that takes kids and parents directly to the site.

–Andrew Karp