The recent 2010 Giro d’Italia (that’s Tour of Italy to you and me) spotlighted Rudy Project athletes. It was a rainbow of cycling’s elite colors complemented by Rudy Project performance eyewear: Italian Vincenzo Nibali of Team Liquigas received the leader’s pink jersey in the Noyz Racing style, German Paul Voss of Milram Team, who nabbed the green jersey as the best climber, in the Genetik Racing style and Valerio Agnoli, also in the Genetik Racing frame, put on the white jersey, which is given to the best young rider.

With critical weather conditions, most of the athletes chose ImpactX photochromic lenses. ImpactX lens technology offers breakthrough semi-rigid molecular properties formulated exclusively for Rudy Project.               

—Jackie Micucci