What I’m not a huge fan of is packing. Oh, I’ve gotten better over the years, but it always seems that I have one too many pairs of shoes to cram into my suitcase or more hair and skin care products than any person could possibly use during a five day stay.
However, I have gotten good at deciding what sunglasses to bring. That’s right; I bring more than one pair of shades when I travel, whether it’s a weekend in upstate New York’s Saratoga Springs or a week-long tour of French wine country. There’s a pair of sporty polarized sunwear for playing tennis or being on the water. There’s a pair of glamorous designer sunglasses for a dressier look when heading out to early evening dinner when the setting sun can cause precarious glare. And a pair of fun every day shades for touring around.
A sunwear wardrobe is something that many of your patients can benefit from. People today have active lifestyles and a variety of hobbies—golfing, fishing, cycling, backyard BBQs, even reading by the pool. All these activities can be enhanced with different types of sunglasses. I know we forever make this analogy: you wouldn’t just own one pair of shoes, so why would you own just one pair of sun/eyeglasses, but that’s because it holds true. Make that statement to your patients and then find out a little about what they are doing both at work and at play.
See what sports they participate in or if they do a lot of driving. Then talk to them about the upside of polarized or photochromic lenses. Discuss wrap styles that go over prescription glasses as a good alternative to sun clips. Talk about sun readers as a great option for your presbyopes who spend a lot of time reading outdoors.
It’s time to start thinking about building your patients’ sunglass wardrobe. Plus, sunwear is fun… and I can tell you from experience sunglasses are a lot easier to pack than shoes.