Photographed by Annie Gallagher/Black Box studio
“The XOXO collection has been created to highlight the modern, sophisticated women who identify with this brand,” says Mary Sanders, McGee vice president of product development. “Additionally, the collection offers a rich fashion-forward color story that is affordable for every woman.” Steven Nakash of XOXO’s Global Branding Holdings, adds: “The McGee Group’s focus on executing great product with great style fits perfectly with the mind set for XOXO’s future.”
Merchandising materials will include a poster, countercard and logo plaque. Each frame and sunglass comes with a case. A cleaning cloth is included with the sunglasses.
$$. For additional information, contact The McGee Group, (800) 966-2020; web site: www.mcgeegroup.com
The product mix includes dresses, sportswear, swimwear, footwear and accessories, and is available in such stores as Macy’s, Bon Ton, Boscov’s, Belk and Dillards’.