STYLED FOR ACTION
The McGee Group adds its 2007 Polarized Sun Collection to its Vera Bradley line. Included are three sunglasses targeted to women of all ages seeking understated elegance combined with a perfect fit. Two of the designs are made of multi-layered handmade acetate with a Vera Bradley pattern on the inside of the temples. The third style is a metal/plastic combination with acetate temples featuring a quilted Vera Bradley pattern on the temple exterior and is equipped with adjustable nosepads. All of the sunglasses are Rxable and have six- or eight-base polarized lenses.
PHILOSOPHY: “What makes Vera Bradley sunwear and eyewear distinctive, fashionable and fun for women of all ages is Vera Bradley’s recognizable seasonal patterns.The McGee Group utilizes multiple types of metal and plastic when designing sunglasses and frames to coordinate with these patterns. We also add a Vera Bradley coordinating case to make the package irresistible,” says Wayne McGee, McGee CEO and president.
MARKETING: Customers who purchase the entire Vera Bradley Polarized Collection receive a complimentary countercard and Vera Bradley Ditty bag.
PRICE POINT: $$. For additional information, contact The McGee Group at (800) 966-2020; web site: www.mcgeegroup.com