“Fashion and color are important when it comes to eyewear and cosmetics. We are taking those elements and creating fashionable eyewear in seasonal colors like Sally Hansen does with its products,” says Wayne McGee, McGee Group president and CEO. “It’s a natural fit to partner with a brand that has such a strong heritage and popularity at the retail level. We couldn’t be more thrilled
to be working with a prestigious company like Del Laboratories and its Sally Hansen division.”
Merchandising materials include a three-cube display, countercard, logoed disposable camera, brochure, sell sheet, logo plaque and static cling sticker. The “Have You Seen Sally” advertising campaign will be featured in conjunction with Sally Hansen in consumer magazines and trade publications. Each frame comes with a coordinating case, lens cloth and bottle of Sally Hansen nail polish.
$$. For additional information, contact The McGee Group, (800) 966-2020; web site: www.mcgeegroup.com
Sally Hansen, a leading company in nail color and nail treatment, sells 115 bottles of nail polish every minute.