Partnering with Ducks Unlimited, the leading waterfowl and wetland conservation entity in North America, The McGee Group introduces Ducks Unlimited Eyewear. Included are seven frames inspired by nature’s colors and textures, and designed to appeal to both youths and adults. Styles are grouped into three collections—Mallard, Pintail and Wood Duck—and range from sophisticated to casual in fully rimmed and semi-rimless designs. Frames are made of titanium or acetate, equipped with spring hinges and offered in two colors each.
PHILOSOPHY: “We are very
excited to be partnering with Ducks
Unlimited. We share the vision of
preserving important wetlands and
habitats of North America’s waterfowl
for future generations,” says
Matthew McGee, executive vice
president of The McGee Group.
“What sets this collection apart is the
translation of the Ducks Unlimited
culture through the use of design,
color, materials and branding effects.”
MARKETING: A portion of the proceeds
from all Ducks Unlimited Eyewear sales is
used to restore and protect wetland habitats
in North America. A wood display case
and countercard are available and flight
cap and duck decoy are offered as giftswith-
purchase. Each frame comes with a
leather and canvas case.
PRICE POINT: $$. For additional information,
contact The McGee Group at (800) 966-2020;
web site: www.mcgeegroup.com
TIP: a small group of conservationists
organized to raise
money in the United States for
waterfowl conservation in Canada.
The group became Ducks Unlimited
(DU). To date, DU volunteers have
raised $2.3 billion and conserved
nearly 12 million
acres of habitat.