“As we know from research, the kids’ market continues to grow. In fact, some optical shops specialize only in children,” says Kelly Kim, The Lens Work president and CEO. “Our goal as a company is to meet both the vision and style needs of this evolving segment of the market. The Tiny2 collection with its ultra-light, safe, durable, hypoallergenic properties and the versatility of its colors will perfectly serve the kids’ market.”
The basic Tiny2 prescription package includes a frame, single-vision polycarbonate lenses with AR coating, hand-edge polish and laser etching of a kid’s favorite character and hard case. A one-time warranty on the lenses, guaranteed under any circumstances within a year from the date of purchase, is offered. A six-place presentation kit is available.
$$$$. For additional information, contact The Lens Work, (800) 987-0735; web site: www.t2eyewear.com
The Lens Work is a Glendale, Calif.-based full-service frame and lens facility specializing in the fabrication of rimless eyewear and is a U.S. distributor of the Swiss-made rimless concept, t2system, and the U.S agent for Minima. The objective of the company founder, Kelly Kim: “Form and function at the highest level—all for the satisfaction of the end user. That is my dream.”