Photo by Ned Matura


From top: K12 4109 from Avalon Eyewear; DB4K Fast Track from Europa International; ROWDY from i-dealoptics; PEPE JEANS 4044 from Mondottica USA; ORIGINAL PENGUIN “The Saul Jr.” from Kenmark Eyewear

When it comes to eyewear, children can be just as selective as adults. To learn more about selling eyewear to children, Jobson Optical Research conducted the Children’s Eyewear MarketPulse Survey 2018 for a comprehensive look at the under 18 eyewear market from the perspective of independent eyecare professionals. Read on to gain a better understanding of the trends, challenges and nuances in dispensing eyewear to children from infants/toddlers to kids, tweens and teens. Happy young customers mean satisfied parents, leading to repeat visits to your practice.

–Jennifer Waller, 20/20 Research Director


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Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

Source: Children’s Eyewear MarketPulse Survey 2018

METHODOLOGY

20/20’s Children’s Eyewear MarketPulse Survey 2018 was conducted in May 2018 by Jobson Optical Research’s in-house research staff. The 2018 sample of 392 independent optical retailers who sell to children as well as other age groups was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. Respondents were offered the chance to enter a drawing to win a $200 amazon.com gift card as an incentive. To purchase the full report, visit jobsonresearch.com/marketpulse-kids