Photographed by Ned Matura

From top: ROY from SALT. Optics; SAVOYE from Leisure Society

The numbers don’t lie: Sunwear is everywhere and continues to be a growing category with consumers as a driving force. Here 20/20 presents results from the 2017 Sunwear MarketPulse Survey conducted by Jobson Research. Consumers are more knowledgeable, Rx sunwear sales are increasing especially among females, and service is the area independents excel in compared to other channels. See what else independent eyecare professionals are saying about sunwear.

—Jennifer Waller, Senior Research Analyst


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Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey

Source: 20/20’s Sunwear MarketPulse Survey


METHODOLOGY

20/20’s 2017 Sunwear MarketPulse Survey is based on data collected from structured e-mail interviews with 305 independent optical retailers. The samples were derived from the proprietary Jobson Database. All 2017 interviews were conducted in August/September 2017. Data is presented from a retailer or practitioner’s perspective and may reflect seasonal market and thus behavioral fluctuations. This study was also conducted in 2012, 2013, 2014 and 2015. Trended data is charted wherever possible. All participants were contacted via e-mail invitation and offered an incentive of a chance to win a $200 Amazon.com gift card. For more information, contact  jwaller@jobson.com or 212-274-7164.