“It is extremely important to protect your eyes from the sun’s harmful UV rays,” says Vittorio Verdun, VP of marketing. “This program is dedicated to using merchandising materials to educate consumers on eyecare while providing fashionable eyewear.” “Simply Sun” features such brands as classic fave Ray-Ban, fashionable and youthful Vogue, performance powerhouse Revo and hardcore sporty Arnette.
Overexposure to the sun’s harmful ultra-violet rays can cause damage to the cornea, lens and retina, and create an increased risk of cataracts and other visual problems. Whatever the lifestyle, all individuals need 100 percent UV protection. “Simply Sun” is a comprehensive program designed to help eyecare professionals promote the prevention of these UV associated eye diseases by using brand visibility, training, consumer education, POP material and advertising, which enhance opportunities for the ECP to increase profits.—Jackie Micucci