Kids of all ages—just like everyone else—need sun protection. And they love sunglasses—shades are cool and are what the big kids wear. But 20/20’s Kids’ Eyewear MarketPulse Survey of Independents 2013 found respondents cite dispensing sunwear to kids as their biggest challenge in working with the children’s market. Yet cute, colorful plano and Rxable sunglasses at moderate price points featuring UV protection, durability and impact resistance—along with fashionable sporty looks perfect for an excursion to the sandbox, socializing on the slide or building a snowman—abound. No more excuses and no more kidding around. Kids NEED sunwear.

Photographed by Ned Matura

From top: AV08b/F with polarized lenses from Zoobug; CHOOPA with FitZ Rx Precise Fitting Technology (fits over Rx frames) and  Polarvue polarized lenses in extra-small from Jonathan Paul Eyewear; DOLCE & GABBANA CHILDREN’S COLLECTION 4202 from Luxottica; LEADER Sprint Junior Rx Sun with adjustable cord from Hilco; UNDER ARMOUR YOUTH Nitro from Eyeking