Photographed by Matt Lambros/Black Box Studios
“The Spy Rx collection was developed to meet the requirements of the dynamic youth culture that is driven by the West Coast lifestyle Spy is inextricably connected with,” says Jim Sepanek, Spy vice president of optical. “Whether you need vision correction or just want to put clear lenses in your Spy glasses, we’ve developed quality frames with incredible style to foot the bill.”
Merchandising materials include a poster, large and small countercards, and an acrylic cube.
$$. For additional information, contact Spy Optic, (800) 779-3937; website: spyoptic.com
Spy was founded in 1994 as the brainchild of a group of athletes and design innovators seeking a new perspective for sport eyewear. These individuals were as motivated toward creativity and freedom as they were with pushing design conventions and redefining technology. Their efforts were embraced by the world of action sports, motor and multisports, and bike culture.