By Jillian Urcelay


Eco-conscious frames as well as sustainable materials and resources are becoming more important than ever for consumers. We are certain that this will be one of the most prominent focal points in eyewear for the future.


Don’t underestimate the importance of lenses in high-end sunwear. Many luxury sunwear styles feature mineral glass lenses that provide premium optics, while some offer high-tech colors and gradients for an ultra-cool look.


Hosting a special reception in your shop during the holidays is great way to immerse your customers in luxury eyewear. Set a festive mood with music, light bites, wine and cheese, and offer special in-store promotions.


Deluxe materials such as gold, titanium, marble and buffalo horn are the ultra-lux touch we love to see in luxury eyewear. Swarovski crystals and precious gemstones give frames that high-end sparkle.