By Jillian Urcelay


Explain the unique appeal of mixed material frames to your customers. With a combination of metal and acetate or other materials such as wood or carbon fiber, this type of frame gives wearers the opportunity to select a more untraditional style.


Tortoise frames still reign supreme as a top choice for both men and women. Whether it’s a classic Havana print or an updated colorful version filled with muted blues, greens or grays, be sure to have various tortoise options available in your dispensary.


Explain the importance of having multiple frames for different activities. For active customers who participate in sports or spend a lot of time outdoors, stock sport eyewear and frames with sun clips, and interchangeable and photochromic lenses.


If your customer is looking for a small pop of color, point them in the direction of crystal frames. Now more colorful than ever, these acetate frames are available in clear yellows, pinks, blues, grays and browns.