By Jillian Urcelay


Get your customers more involved with Independent Eyewear brands by hosting trunk shows. These exclusive events will help them learn more about the designer, promote new products and shorten the sales cycle.


Everything old always becomes new again in fashion. This summer, we are seeing a surge in narrow oval and rectangular acetate sunwear styles for your Gen Z and Millennial customers.


Sun lenses have become a main focus of sunwear with many designs utilizing special lens treatments. High tech and intricate details such as etchings, cutouts and beveled edges are giving lenses a starring role in sunwear.


Ultra-feminine sunwear styles continue to trend with modified CatEye and butterfly shapes taking center stage for women. Pair a pastel colorway with these feminine shapes for a chic summery look.