By Jillian Urcelay
If your customer is looking for a more exclusive or “one-of-a-kind frame,” then Independent brands are definitely the place to start. Explain how these brands are less commercial making them a more unique option for those interested.
When purchasing Independent brands, you are often paying more for the product than the brand. These smaller brands cater to a niche population and rely on the quality and innovation of their product instead of the logo attached to it.
Many Independent brands collaborate with other independent accessory and jewelry brands. Stock up on these special collaboration pieces for someone searching for a limited-edition style.
Independent companies often have much smaller inventories than the bigger power players so they have the flexibility to offer a more curated product to their consumers.