By Jillian Urcelay

Brands are focusing on the athleisure trend now more than ever with many designing special lifestyle collections with a sportier edge. Check out these styles for customers who are fashion forward yet still active.

The high-tech properties of sport sun lenses are an incredibly important selling point when it comes to peak performance. Mention their superior impact protection, hydrophobic and oleophobic coatings that repel water, oil and dust, color-enhancing technologies, and of course polarization for glare and sun protection.

Sport eyewear is not limited to only sunwear styles. Many brands including Oakley, Smith Optics and Nike offer optical Rx collections delivering tech and sport features that customers have come to love in their sunwear. Show these off to your active customers.

Active children need protection whether they are playing little league, soccer or basketball. Kids’ sport eyewear is a category you need to play into, and brands have created special collections with little ones in mind.