It’s powerful. It’s simple. It’s both classic and cutting edge... It’s the rectangle and it continues its undisputed reign… Renewed and reinforced by state-of-the-art technology and the latest color directions. A perfect balance of enduring strength and high style on the optical spectrum.

Photographed by Annie Gallagher/Black Box Studio

From top: Perry Ellis 258 from Eyewear Designs; BOGNER Titanflex 730501 from BBH Eyewear; RANDY JACKSON 3003 from Zyloware; METROPOLITAN Buddy from MYKITA

What Men Want...In Their Eyewear
  • Comfort, comfort, comfort
  • Strong, neutral colors—all shades of tortoise,black and the newblack—gray
  • Quality and durability
  • Cutting-edge technology
  • Sophisticated style—sharp edges, good proportions—a tailored look