Photographed by Ken Lee/Black Box Studio
PHILOSOPHY: “Bringing our foundation of sport-tested performance, award-winning innovation and solid quality to the optical world, Smith hits the ground running with an initial market entry that represents the marriage of sport and fashion,” says Greg Randolph, Smith P.R. communications manager.
MARKETING: Merchandising materials include three display options--double-wide, medium and countertop--all with optional racking systems, removable mirrors and shelf/shelf stacking system; nine-place display rack; single-frame risers; mini-shelf system for existing displays; stacking display, posters, duratrans posters, countercards, card holders, banners, static stickers, countertop mirror and hanging icons. The Interlock styles come with a hard zipper case with a micro-fiber extra lens storage sleeve; other styles have a leather snap case.
PRICE POINT: $$ (acetate, steel & combos); $$$ (titanium, Interlock). For additional information, contact: www.smithoptics.com
Based in Sun Valley, Idaho, Smith Optics was founded in 1965 with the creation of a goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, goggles, Rx eyewear and helmets and is sold in more than 50 countries.