Smilen Eyewear introduces its A List collection. The line consists of 40 styles in stainless steel and zyl, featuring bright, bold colors and patterns. Shapes are predominantly variations on rectangles. Colors include coffee, pearl blue, black, gunmetal, brown, wine and gold. Some frames feature two-tone zyl accents, innovative endpieces and Swarovski crystal décor. Most styles are equipped with spring hinges.

PHILOSOPHY: The objective of the A List collection is to offer consumers the same cutting-edge style available from top designers at an affordable price,” says Scott Smilen, Smilen CEO.

MARKETING: Countercards and a brochure are available.

PRICE POINT: $. For additional information, contact Smilen Eyewear, (800) 887-5675; web site:

Smilen Eyewear has specialized in value eyewear for 22 years. The company‘s licensed brands include Little League Baseball, Rawlings and John Lennon.