PHILOSOPHY: The objective of the A List collection is to offer consumers the same cutting-edge style available from top designers at an affordable price,” says Scott Smilen, Smilen CEO.
MARKETING: Countercards and a brochure are available.
PRICE POINT: $. For additional information, contact Smilen Eyewear, (800) 887-5675; web site: www.smileneyewear.com
Smilen Eyewear has specialized in value eyewear for 22 years. The company‘s licensed brands include Little League Baseball, Rawlings and John Lennon.