Silver Dollar Optical presents its Club Level Design UTX collection featuring slim profiles, solid construction, quality materials and fashionable styling that is designed to complement the personality of the wearer. With a profile of only 2.6 mm and a weight of only 10 grams on average, this collection of acetate frames is ultra-thin, ultra-light and ultra-durable. The complex process of compressing, hardening and strengthening this material is innovative. The end result is a frame that can be heated and adjusted just like any other acetate frame. The initial release includes six men/unisex styles. UTX targets the most discerning patients seeking the comfort of a plastic frame without the bulky look.

—Patrisha Holly Zabrycki


PHILOSOPHY:
“Silver Dollar is extremely proud to be one of the very first companies to bring this technology to the U.S. market. Our design team is always looking for innovative style and technology, and we certainly found it with UTX,” says Dave Lewis, director of business development and sales manager for Silver Dollar.

MARKETING: Merchandising materials include a four-place frame display, mirror and countercard.

PRICE POINT: $$


CONTACT: For additional information, contact Silver Dollar Optical, (800) 962-3200;
website: silverdollaroptical.com

INSIGHT
Founded in 1982, Silver Dollar Optical is an independent optical company that designs and imports its own exclusive line of eyewear. The company prides itself on offering quality eyewear to the independent retailer at an affordable price point.