Photographed by Ken Lee/Black Box Studios
“The demands of sunglass wearers are becoming more and more individual. Our challenge is to anticipate and recognize this. With the new 2012 sunglass collection we are not following trends but making statements,” says Silhouette’s co-owner and chairman Arnold Schmied, who was closely involved in the development of the new line.
Merchandising materials include a sun tower, large and small displays, frame holder, large transparency, posters, signage, banner and sales manual.
$$$$$. For additional information, contact Silhouette Optical, (800) 223-0180; website: silhouetteoptical.com
Silhouette Optical, Ltd. is a subsidiary of Silhouette International, the Austrian eyewear manufacturer founded in 1964 by Arnold and Anneliese Schmied in Linz. Silhouette is available in more than 100 countries.